Bidfood ‘‘CoolTech’’ Conference 2025

Laurèl's Living was commissioned by Artifex to oversee the cultural programming and logistical coordination for the Bidfood CoolTech Conference Amsterdam Edition 2025. This high-profile event spanned five days and welcomed 70 international delegates, bringing together industry leaders, innovators, and experts from across the globe.

Laurèl’s Living ensured the smooth execution of cultural activities providing an immersive experience that showcased Amsterdam’s rich history, art, and culinary heritage. The program, designed by Artifex, featured visits to some of the city's most iconic landmarks:

• Rijksmuseum – Delegates explored masterpieces of Dutch (food) art, including the works by Rembrandt & Vermeer.

• Anne Frank House – A deeply moving experience, where participants gained insights into Anne Frank’s life and the historical significance of her diary.

• Hofjes Tour – A guided walk through Amsterdam’s historic courtyards, offering a glimpse into the city's hidden architectural gems and past way of life.

• Food Tour – A gastronomic journey through Amsterdam’s vibrant food scene, featuring Dutch delicacies such as bitterballs, cookies, and fries.

• Van Gogh Museum – An in-depth look at the works and life of the legendary artist, including his famous self-portraits, landscapes, and letters.

Additionally, Laurèl’s Living was responsible for the transportation logistics for the 70 delegates and the Bidfood organization crew, ensuring seamless transfers between event venues, made possible by Van Delden Limousine Service. This included coordinating travel from the Pulitzer Hotel and the Van Puffelen Bidfood Clubhouse to key locations such as the Heineken Experience, Rijksmuseum, Van Gogh Museum, Bidfood Foodyard, and Helling 7.